Only one million of 12 million people suffering from bladder control problems seek professional help. Consequently there is an urgent need for information, self help tips and understanding so that people can primarily seek products or professional advice. A simple explanation of terms, anatomy and types of incontinence, treatments,  together with a first visit doctor / patient dialogue, takes away the mystery and embarrassment of this condition. A practical and diagnostic aid incontinence diary is included for helping the health care professional fully evaluate the condition.